Mixpanel

The Mixpanel SDK provides an analytics platform to track user interactions, behavior flows, and app events in real time. It offers powerful tools for funnel analysis, retention tracking, and cohort analysis to help product teams make data-driven decisions.

When to use

Use the Mixpanel SDK when you need to:

• Track and analyze user interactions within your application.
• Monitor key performance indicators such as conversions and retention.
• Measure the impact of product updates or feature changes.
• Collect real-time feedback on feature adoption.

Common Use Cases

• Screen Visits: Track when users visit specific screens (e.g., Home, Profile, Checkout).
• Button Clicks: Log events like “Login Button Clicked” or “Submit Form”.
• Feature Adoption: Understand usage of features like filters, downloads, or in-app purchases.
• User Retention: Analyze how frequently users return to the app over time.

Steps to Register

• Open the SDK Manager module in VDesigner.
• Click the card labeled “Mixpanel”.
• The Info panel appears on the right side of the screen.

• Click the Register button on the Info panel.
• Enter the following details:
  • Project Token (Mandatory): A unique identifier for your Mixpanel project.
  • Project ID: A unique key used to authenticate and send data to a specific Mixpanel project.
• Click Save to complete registration.

Mixpanel SDK is now registered and ready for use in event tracking.

Task Properties

Log Event

Used to track application events.

• Event Name: Required. Text input field (1–70 characters).
• Additional Properties: Optional key-value pairs.
  • Property Key: Input Field (String)
  • Property Value: Smart Selector (Elements, attributes, or static functions)

Log User Data

Used to associate data with a specific user.

• User ID: Required. Smart Selector.
• Additional Properties: Optional key-value pairs.
  • Property Key: Input Field (String)
  • Property Value: Smart Selector (Elements, attributes, or static functions)